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The future development of hardware and electrical machinery industry - Advertising salvation articles
发布时间：2011-03-16 浏览次数：927次
Economic development of gear over this society is left behind is the crystallization of human wisdom, from the reform and opening up to economic take-off can not be separated from the hard work of all sectors of the industry. It is the workers of all walks of life that their own career is devoted to the present day of the Huaxia people.
Hardware & Electrical industry uphold the fine tradition of the older generation, the industry will continue to become bigger and stronger. Lead the trend of China's reform and development, and leap to the window of the world. In view of the past, we understand the hardships of traveling by the expiry date. Looking at the present, we feel the sweat condenses into the hope of happiness. The growth of hardware and electrical machinery industry ushered in the one by one excellent results, gradually formed the world today, as the same, more brand, specialization, scale. Reasonable industrial structure, business model innovation, brand enhancement, are supporting the development of the industry to today's powerful pillar.
However, the strong market potential of the hardware and electromechanical industry has not really been developed and utilized. To become a strong industry, the hardware and electromechanical industry still needs to constantly summarize, keep thinking and keep making progress. The unpredictable international development situation and the irresistible competitiveness have virtually sounded the alarm for the future development of the industry. Weak brand awareness, lack of marketing model, and lack of innovation are all huge problems facing the development of the industry. How to effectively take measures to overcome the problems facing the development of the industry has become urgent.
Advertising build hardware and electronic marketing model
From the current economic development in our country, we can say that the hardware and electromechanical industry has great development prospects and has great potential for development. The key to turning potential into strength and turning prospects into reality lies in marketing. How to do a good job marketing the following three measures:
First, advertising and marketing
In today's time, advertising has become a global phenomenon, they are as pervasive as the air and are pervasive. According to statistics, 25,000 kinds of commodities supplied by the market of a country in general and 230 kinds of products newly launched each month basically rely on advertisements. Advertising helps new products stand firm in the market, and then seek development. Whether the advertising can achieve the desired effect depends on whether the proper use of advertising strategy;
For example, many products are using a crazy way to advertise ads. Constantly compel audiences to accept their product information, making it a subconscious audience. Although this advertising strategy is annoying but it did a very good effect, this experience hardware and electrical industry should learn from.
Another advertising to focus on delivery, can not be three days sunburn two days fishing, it can be said that it is a waste of funds, but also invalid.
The last ads to pay attention to select the media, advertising in influential media, will help enhance the brand image, so that the public more easily accepted, and thus the formation of purchasing power.
Second, network marketing
Informatization is a major feature of today's society. The Internet has the special advantage of high speed and wide range of efficiency. Then use the Internet marketing pull dye can achieve good results. Marketing in the network should pay attention to strengthening cooperation, it can be said that cooperation is the key to the success of network marketing. Network is an open platform, we are all equal, you want to have people have their own characteristics. To strengthen cooperation with others, let others help you speak more easily gain the public's trust and enhance their influence.
The advantages of using the Internet can also carry out viral marketing The so-called viral marketing means that its marketing can continue to automatically spread like a virus. For example, a company can make a funny video to incorporate its own company name or product to be advertised, allowing viewers to receive the company's information as they watch the video and proliferate as the video is reproduced.
Third, integrated marketing
Integrated marketing is the systematic integration of a variety of relatively independent marketing tools to synergistic effect. Thus highlighting the way a certain marketing product. For example, you want to promote a product to use television commercial print ads in outdoor advertising and online advertising at the same time. Make them a face, a voice.
Integrated marketing content to be integrated include the following five points;
1, advertising strategy is an important part of integrated marketing, but also the key to the success of integrated marketing communication.
2, direct marketing; marketing in the general sense, through the telephone network and other non-personal contact means of marketing.
3, sales promotion, encourage the public to buy or sell.
4, staffing, direct contact with potential buyers for their purchase.
5, sponsorship and customer service
Advertising shape hardware and electronics brand
To succeed in shaping the hardware and electronics industry brands, we must implement the correct advertising in the operation of their ads. Clear market demand, the company's products will be placed in a competitive, differentiated optimal market position, establish a unique market image, so as to get out of a market-oriented, international brand hardware and electrical machinery road.
First of all hardware and electronic mechanical and electrical products performance, market, price of physical positioning, highlighting the new value of products in advertising, emphasizing the difference between this brand and similar products and can bring greater benefits. After the market segmentation targeted specific target advertising, according to market segmentation results, continue to adjust their own targeted area. In order to achieve qualitative product, quantitative, targeted advertising effectiveness. With the smallest advertising spending to achieve the maximum publicity purposes. Second, the product's product name positioning, nor is it arbitrary choice of a name can be based on different markets, cultural customs, customs and other aspects of the establishment of a unique living name, so hardware is very hard to fight electromechanical rub more itself Attractive. In the international market, hardware and electromechanical products should pay more attention to the flexibility of product names in translation, making them more localized and cater to the interest and value orientation of the local market. In this way, in order to make the product more international promotion of the value and ability to establish an international brand image.
In advertising media, hardware and electromechanical industry should be more targeted advertising on the relevant websites, both online advertising as the mainstay, a large number of advertising hardware and electronic products, especially in some international and domestic hardware and electronic industry professional website. Such products will greatly increase the arrival rate of ads, the target market contact frequency of our products also increased, the final advertising report will be to maximize the effect.
In the advertising value orientation, not only to emphasize the product's performance, quality and other physical value, but also to emphasize the enterprise's own social responsibility, service purposes and other software value. In this way, in the target market, establish their own responsible and attentive service corporate image.
For hardware and electronics industry brand building, in today's information age, advertising will be an essential means of shaping the main. The real success of the advertising brand, is the lowest advertising consumption to create the highest publicity. Of course, with the changes in the world, hardware and electrical machinery industry, advertising methods and means should also be constantly changing, innovation. The only constant will be the advertising campaign for the hardware and electrical industry brand building effect. Therefore, the hardware and electromechanical industry operators should pay more attention to the brand advertising significance of advertising industry, continue to pay close attention to the means of advertising, the timely use of the industry's product promotion, so as to gradually establish a brand awareness in the target market, and promote The enterprises in the hardware and electrical machinery industry has become bigger and stronger, and ultimately towards the international brand.
Under the market economy hardware and electronic industry development trend must follow the laws of the market economy. Grasping the latest market information, understanding the latest national policies and exploring the law of economic operation are all issues that the industry must pay attention to in the future. The problem of the development of the industry is not only dominated by advertisements, but also needs the penetration of the spirit of the industry. With subjective and objective factors, the two sides can combine to promote the optimization and maximization of the development of the industry. The macro-control of the government and the improvement of the development environment have become an opportunity for the development of the industry.
Industries must follow the concept of rational development, we must have a dream, have a faith. China's accession to the World Trade Organization, the great development of the western region, the holding of the Olympic Games, and the opening of the World Exposition all give the industry a bright future for development. To create a world that belongs to an industry, we must constantly open up to the world. Out of China, to the world, this is not only the industry expectations, but also the pursuit of the trend of the industry tomorrow.
Hardware and metal industry is willing to go farther and farther, to create an industry honor, and find a suitable destination.
Hardware & Electrical industry uphold the fine tradition of the older generation, the industry will continue to become bigger and stronger. Lead the trend of China's reform and development, and leap to the window of the world. In view of the past, we understand the hardships of traveling by the expiry date. Looking at the present, we feel the sweat condenses into the hope of happiness. The growth of hardware and electrical machinery industry ushered in the one by one excellent results, gradually formed the world today, as the same, more brand, specialization, scale. Reasonable industrial structure, business model innovation, brand enhancement, are supporting the development of the industry to today's powerful pillar.
However, the strong market potential of the hardware and electromechanical industry has not really been developed and utilized. To become a strong industry, the hardware and electromechanical industry still needs to constantly summarize, keep thinking and keep making progress. The unpredictable international development situation and the irresistible competitiveness have virtually sounded the alarm for the future development of the industry. Weak brand awareness, lack of marketing model, and lack of innovation are all huge problems facing the development of the industry. How to effectively take measures to overcome the problems facing the development of the industry has become urgent.
Advertising build hardware and electronic marketing model
From the current economic development in our country, we can say that the hardware and electromechanical industry has great development prospects and has great potential for development. The key to turning potential into strength and turning prospects into reality lies in marketing. How to do a good job marketing the following three measures:
First, advertising and marketing
In today's time, advertising has become a global phenomenon, they are as pervasive as the air and are pervasive. According to statistics, 25,000 kinds of commodities supplied by the market of a country in general and 230 kinds of products newly launched each month basically rely on advertisements. Advertising helps new products stand firm in the market, and then seek development. Whether the advertising can achieve the desired effect depends on whether the proper use of advertising strategy;
For example, many products are using a crazy way to advertise ads. Constantly compel audiences to accept their product information, making it a subconscious audience. Although this advertising strategy is annoying but it did a very good effect, this experience hardware and electrical industry should learn from.
Another advertising to focus on delivery, can not be three days sunburn two days fishing, it can be said that it is a waste of funds, but also invalid.
The last ads to pay attention to select the media, advertising in influential media, will help enhance the brand image, so that the public more easily accepted, and thus the formation of purchasing power.
Second, network marketing
Informatization is a major feature of today's society. The Internet has the special advantage of high speed and wide range of efficiency. Then use the Internet marketing pull dye can achieve good results. Marketing in the network should pay attention to strengthening cooperation, it can be said that cooperation is the key to the success of network marketing. Network is an open platform, we are all equal, you want to have people have their own characteristics. To strengthen cooperation with others, let others help you speak more easily gain the public's trust and enhance their influence.
The advantages of using the Internet can also carry out viral marketing The so-called viral marketing means that its marketing can continue to automatically spread like a virus. For example, a company can make a funny video to incorporate its own company name or product to be advertised, allowing viewers to receive the company's information as they watch the video and proliferate as the video is reproduced.
Third, integrated marketing
Integrated marketing is the systematic integration of a variety of relatively independent marketing tools to synergistic effect. Thus highlighting the way a certain marketing product. For example, you want to promote a product to use television commercial print ads in outdoor advertising and online advertising at the same time. Make them a face, a voice.
Integrated marketing content to be integrated include the following five points;
1, advertising strategy is an important part of integrated marketing, but also the key to the success of integrated marketing communication.
2, direct marketing; marketing in the general sense, through the telephone network and other non-personal contact means of marketing.
3, sales promotion, encourage the public to buy or sell.
4, staffing, direct contact with potential buyers for their purchase.
5, sponsorship and customer service
Advertising shape hardware and electronics brand
To succeed in shaping the hardware and electronics industry brands, we must implement the correct advertising in the operation of their ads. Clear market demand, the company's products will be placed in a competitive, differentiated optimal market position, establish a unique market image, so as to get out of a market-oriented, international brand hardware and electrical machinery road.
First of all hardware and electronic mechanical and electrical products performance, market, price of physical positioning, highlighting the new value of products in advertising, emphasizing the difference between this brand and similar products and can bring greater benefits. After the market segmentation targeted specific target advertising, according to market segmentation results, continue to adjust their own targeted area. In order to achieve qualitative product, quantitative, targeted advertising effectiveness. With the smallest advertising spending to achieve the maximum publicity purposes. Second, the product's product name positioning, nor is it arbitrary choice of a name can be based on different markets, cultural customs, customs and other aspects of the establishment of a unique living name, so hardware is very hard to fight electromechanical rub more itself Attractive. In the international market, hardware and electromechanical products should pay more attention to the flexibility of product names in translation, making them more localized and cater to the interest and value orientation of the local market. In this way, in order to make the product more international promotion of the value and ability to establish an international brand image.
In advertising media, hardware and electromechanical industry should be more targeted advertising on the relevant websites, both online advertising as the mainstay, a large number of advertising hardware and electronic products, especially in some international and domestic hardware and electronic industry professional website. Such products will greatly increase the arrival rate of ads, the target market contact frequency of our products also increased, the final advertising report will be to maximize the effect.
In the advertising value orientation, not only to emphasize the product's performance, quality and other physical value, but also to emphasize the enterprise's own social responsibility, service purposes and other software value. In this way, in the target market, establish their own responsible and attentive service corporate image.
For hardware and electronics industry brand building, in today's information age, advertising will be an essential means of shaping the main. The real success of the advertising brand, is the lowest advertising consumption to create the highest publicity. Of course, with the changes in the world, hardware and electrical machinery industry, advertising methods and means should also be constantly changing, innovation. The only constant will be the advertising campaign for the hardware and electrical industry brand building effect. Therefore, the hardware and electromechanical industry operators should pay more attention to the brand advertising significance of advertising industry, continue to pay close attention to the means of advertising, the timely use of the industry's product promotion, so as to gradually establish a brand awareness in the target market, and promote The enterprises in the hardware and electrical machinery industry has become bigger and stronger, and ultimately towards the international brand.
Under the market economy hardware and electronic industry development trend must follow the laws of the market economy. Grasping the latest market information, understanding the latest national policies and exploring the law of economic operation are all issues that the industry must pay attention to in the future. The problem of the development of the industry is not only dominated by advertisements, but also needs the penetration of the spirit of the industry. With subjective and objective factors, the two sides can combine to promote the optimization and maximization of the development of the industry. The macro-control of the government and the improvement of the development environment have become an opportunity for the development of the industry.
Industries must follow the concept of rational development, we must have a dream, have a faith. China's accession to the World Trade Organization, the great development of the western region, the holding of the Olympic Games, and the opening of the World Exposition all give the industry a bright future for development. To create a world that belongs to an industry, we must constantly open up to the world. Out of China, to the world, this is not only the industry expectations, but also the pursuit of the trend of the industry tomorrow.
Hardware and metal industry is willing to go farther and farther, to create an industry honor, and find a suitable destination.
